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BIT 24 proves a success: a high-quality offering and international reach

The 44th edition of Bit Milano ended with record numbers. With more than 40,000 visitors from 107 countries, the exhibition consolidated its position as a key event for the tourism ...

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Italy

Italy showcased to the world: comprehensive and updated offering

Bit Milano consolidated its key role as the global marketplace for the Italian offering. Growing demand for food and wine and outdoor experiences: from north to south, Italy respon ...

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International

Extraordinary levels of foreign participation: delight from exhibitors

Bit Milano underlined its role as a hub that also provides interconnection and visibility for foreign destinations. A flood of positive feedback, with acclaim for the event's abili ...

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Tourism Collection

BIT 24: a success for operators and carriers

From smaller companies to the big names in package holidays, and from private travel to the MICE segment, through to carriers, Bit 24 underlined its ability to inspire, inform and ...

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Events

26/02/2024

Working together to innovate: BIT Milano with trade associations

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In response to the needs of an increasingly diversified and customised tourism sector, it is now key that all players develop their knowledge and increase the potential of matching ...

Events

26/01/2024

BIT24 is just around the corner: many new features and a full programme of events

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Only a few days to go until BIT 24: Unique of its kind, with its dual B2B and B2C target audiences, from 4 to 6 February, Allianz MiCo in Milan will host many new offerings from It ...

Italy

26/01/2024

Lombardia Style, the network of excellence in Lombardy, is launched

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Lombardy is the Italian region with the highest number of UNESCO World Heritage Sites and is dotted with marvellous cities of art, picturesque villages where time seems to stand st ...

Tourism Collection

26/01/2024

Welcome Travel Group at Bit brings you IN ORBITA!

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Together with Welcome Travel Group, more than 80 stands of the best tour operators, cruise lines, airlines, authorities and tourism-related service providers will be present in Hal ...

Italy

26/01/2024

Let's explore Italy at bit 24: offers from Emilia Romagna and Umbria

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BIT Milan, is the leading marketplace of the “Italy” product in the world, suggesting a wide range of destinations and activities from all over the peninsula: among them are Emilia ...

International

26/01/2024

Ecotourism from Asia to Europe

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Internationalisation is confirmed as the beating heart of BIT Milan. Malaysia, Slovenia and San Marino confirm their participation: An increasingly sustainable and “close to home” ...

Tourism Collection

26/01/2024

A&O Hostels: Pioneer in sustainable and smart hospitality

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Hospitality is well represented at Bit Milano, with many new features: A&O Hostels makes its debut with its innovative, sustainable, accessible and smart offer for all types of tra ...

Tourism Collection

15/01/2024

Tourism is made at BIT24 also with Welcome Travel Group's partners

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The partnership between BIT Milan and Welcome Travel Group also takes on a prominent role thanks to the presence of Alpitour World, Costa Cruises and Neos at the event. They will b ...

Events

12/01/2024

BIT 2024 is getting closer: a world of unique destinations and experiences

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BIT Milano 2024, from 4 to 6 February at Allianz MiCo: a comprehensive overview of what’s new in the sector, from the most exciting destinations to innovative services tailored to ...

Italy

12/01/2024

Discover Lazio at BIT 24: a complete and all-round offer

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Lazio stands out among the regions at Bit. With an eye to the Jubilee in 2025, the Region aims to promote itself as a all-round destination, combining history, spirituality, cultur ...

International

12/01/2024

Uruguay at BIT24: a varied and sustainable tourist offer

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With a growth in tourism, Uruguay presents its unique opportunities at Bit 24, highlighting the diversity of experiences, from the beauty of the landscape to ecotourism activities ...

Tourism Collection

12/01/2024

Gattinoni Group: innovative, people-centred offering

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The Gattinoni Group is also at BIT 24: at the exhibition, it will present its innovative and people-centred offer, previewing a three-year growth plan that includes technology, sta ...

Trend

18/12/2023

The new horizons of BIT 24: trends and strategic partnerships

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BIT 24, scheduled to take place from 4 to 6 February 2024, is getting closer every day: an ever-changing scenario, it aims at being a space for networking and in-depth analysis of ...

Italy

18/12/2023

Sicily at BIT 24: a complementary and integrated tourist offer

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Sicily gets on board at BIT Milano. Exclusively, the Councillor for Tourism, Elvira Amata, talks about the success of regional policies aimed at diversifying the offer and promotin ...

International

18/12/2023

Croatia: favourite destination among digital nomadism and luxury

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Croatia confirms its participation at BIT24, after experiencing surprising growth in 2023 in the tourism sector, returning to similar levels of the pre-pandemic period.

Tourism Collection

18/12/2023

Trenord: for sustainable tourism in Lombardy

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A growing focus on sustainable tourism cannot but involve the transport sector, especially rail, which is always well represented at BIT Milano and which already sees Trenitalia an ...

News

28/11/2023

BIT Milano and Welcome Travel Group: alliance between tourism experts

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The know-how of the major national network meets the experience of BIT Milano, International Tourism Exchange.

International

28/11/2023

The Caribbean gem joins BIT24: welcome to Barbados

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There are many new entries at BIT24, Barbados among them, known to most as the “gem of the Caribbean”, which represents a geographic area that has shown to be one of the best perfo ...

Tourism Collection

28/11/2023

The new frontiers of the cruise market: Cruiseline at BIT24

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Cruiseline, the representative of Celebrity and Azamara, two leading brands in the cruise world, joins BIT24. The former is part of the Rccl Group, Royal Caribbean Group- one of th ...

Italy

28/11/2023

Wine, food and slow-tourism: Puglia at BIT24

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Puglia has recorded a +20% increase in international arrivals this year, totaling 2 million travelers, figures that confirm an increasingly positive trend in regional tourism. BIT2 ...

Italy

26/10/2023

The tourism market in Italy: positive numbers and trends

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The European tourism market is recovering strongly, with Italy leading the way. Against this backdrop, BitMilano will be the key event to present the Italian product and offer a pl ...

Italy

26/10/2023

Culture and innovation: Lombardy at BIT24

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BitMilano's journey among the Italian territories continues and, with the new accessions of Abruzzo, Tuscany and Lombardy, it is becoming the spokesperson for Italy's most appealin ...

International

26/10/2023

The sign of the Dragon at BIT24: welcome back China

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After reopening its borders to travel, China proves to be a fascinating tourist destination. It returns to BIT24 to relaunch incoming and outgoing tourism through an international ...

Tourism Collection

26/10/2023

Gardaland takes part in BIT24: an in-depth look at the industry's growth

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Increasingly popular, amusement parks are proving to be unique destinations, combining immersive live-experiences with diversified accommodation offers. We spoke about this with th ...

Trend

29/09/2023

The summer that never ends: traveling in September

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The month of August did not spell the end of vacations. The data speak for themselves, there were many Italians who chose September to travel, moved by milder temperatures and lowe ...

Tourism Collection

29/09/2023

The new MICE energy: MINOR hotels tell us about it

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The MICE sector has once again become a driving force in Italy and around the world. BIT 2024 will know how to represent this new trend, both through a rich schedule of conferences ...

Italy

29/09/2023

Basilicata: passion tourism brings more arrivals

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Among the fast-growing regions and trendsetters of new travel styles is Basilicata, whose growing numbers have much to teach, in terms of innovative projects and promotion of the a ...

International

29/09/2023

Welcome back, Japan: the Rising Sun at BIT2024

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A big comeback at BIT2024: Japan gets on board in the wake of the strong recovery of inbound tourist flows. We talked about this with Noritsugu Yusa, sales manager for JNTO, Japan ...

Events

06/09/2023

The future starts at BIT2024 with “Bringing Innovation Into Travel”

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BIT - Borsa Internazionale del Turismo is getting ready for its 2024 edition - at Allianz MiCo from 4 to 6 February 2024 - and confirms itself as a reference point for the world of ...

Italy

06/09/2023

Friuli Venezia Giulia on board BIT

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There will also be Friuli-Venezia Giulia at BIT2024. The region has seen its tourist flows grow significantly over the past year thanks to its adaptative approach and Slow Tourism. ...

Trend

06/09/2023

The 2023 summer season: august remains strong

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The time has come to see what the almost over summer season has brought. We find the tourism market stabilized after the post-pandemic ups and downs, but it is suffering from high ...

International

06/09/2023

Israel: an avant-garde destination increasingly popular with Italians

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Israel is a historical presence at BIT. With its wide-ranging tourist offer, it has a special connection with Italy, whose flows of travelers to the “young country” are increasing. ...